Big B launches eye care campaign to fight blindness

Bollywood PubCelebritiesPosted On: Jun 17th 2019.
Source: IANS

Mumbai, June 17 (IANS) Megastar Amitabh Bachchan has launched a ‘See Now’ campaign, centred in UP, to help end avoidable blindness.

The campaign will deploy creative content across five key districts — Unnao, Lucknow, Raebareli, Lakhimpur Kheri and Sitapur — via radio, television, print, social media, Whatsapp and SMS to provide information on eye health, local services and how to access them.

The actor, himself a proud wearer of glasses, hopes this will encourage others to wear glasses without any stigma.

“Vision problems are extremely common in India. The basic lack of understanding and awareness of how eye health works, leads to stigma around simple and easy treatments. People are often not aware of availability in their area of quality eye care services. It really is simple to avoid a lot of different sorts of blindness by preventative care,” Amitabh said in a statement.

The campaign, funded by The Fred Hollows Foundation and in part by Essilor Vision Foundation, is working in partnership with Sightsavers India and Vision2020 India among others.

–IANS

rb/pcj

Amitabh Bachchan


CelebritiesPosted On: Feb 3rd 2021.

‘Leggy lass’ Salma Hayek posts stunning #tbt


Web SeriesPosted On: Feb 2nd 2021.

‘The White Tiger’ director Ramin Bahrani: Continue to draw upon Satyajit Ray’s work


CelebritiesPosted On: Feb 2nd 2021.

Alaya F opens up on being a year old in Bollywood


CelebritiesPosted On: Feb 1st 2021.

Abhay Deol flaunts his ‘experiments with painting’


CelebritiesPosted On: Jan 30th 2021.

Janhvi Kapoor gets some cricketing action


CelebritiesPosted On: Jan 30th 2021.

Urvashi Rautela hits 34mn mark on Insta, posts crocodile video to thank fans


CelebritiesPosted On: Jan 30th 2021.

Nora Fatehi sizzles in Sachet-Parampara’s new video


CelebritiesPosted On: Jan 30th 2021.

Akshay Kumar: Coping with everything in the industry is difficult


CelebritiesPosted On: Jan 29th 2021.

Priyanka Chopra launches haircare line Anomaly


CelebritiesPosted On: Jan 29th 2021.

Sara Ali Khan shares a dash of ‘sweater days and winter haze’